Panel: The Right Way to Use Web 2.0

Expert advice on using new marketing techniques; business owners review LinkedIn; researchers analyze social-entrepreneurship ventures; and more.

Three Keys to Successfully Exploiting Web 2.0

Entrepreneurs are eager to use the rapidly emerging social networks and blogging tools to get closer to their customers, but first they need to develop a business strategy, according to members of a high-profile panel in a recent discussion at the MIT Enterprise Forum of the Northwest. Panelists included representatives of Technorati, Facebook, and Wetpaint, who offered the following suggestions for best using Web 2.0 techniques.

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A checkpoint on Web 2.0 in the enterprise, Part 2

A new survey of the personal use of Web 2.0 applications by CIOs emerged late last week and provided another interesting, if high-level, datapoint about the future of Web 2.0 in the enterprise. Carried out by CIO Insight, the survey reported the usual trends like high rates of use of wikis, blogs, and RSS, as well as a few unexpected outliers, like 39% of CIOs listen to podcasts.

Surveys do help paint a picture of what’s taking place in the large marketplace and, judiciously used, can help us make better decisions. Unfortunately, most of the current crop of Web 2.0 surveys appear to be focused on specific technologies and applications of Web 2.0 instead of the deeper and more disruptive business models and approaches.

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Meet Charlie – What Is Enterprise 2.0?

A simple and entertaining example of how Web 2.0 culture and technologies can be used within a company, and how global team members can collaborate behind corporate firewalls with those tools.

Inspired by the brilliant Meet Henry slides.