Forget about the hybrid auto — Shai Agassi says it’s electric cars or bust if we want to impact emissions. His company, Better Place, has a radical plan to take entire countries oil-free by 2020.
Carlos Ghosn, CEO and President of Renault of France and Nissan of Japan, said:
“Hybrid cars are like mermaids. When you want a fish, you get a woman. And when you need a woman, you get a fish.”
Shai Agassi, who used to be the heir apparent at SAP AG and whom I had the privilege to meet in person three times, wants to put you behind the wheel of an electric car — but he doesn’t want you to sacrifice convenience (or cash) to do it.
Shai’s business model falls under what I call the “Land of Free” category where doing something makes more sense than ownership. On the other side of the scale, you can find the “Highland of Premium,” where owndership (or having something) and experience count.
For more ideas on the different business models, check out my post:
