Panel: The Right Way to Use Web 2.0

Expert advice on using new marketing techniques; business owners review LinkedIn; researchers analyze social-entrepreneurship ventures; and more.

Three Keys to Successfully Exploiting Web 2.0

Entrepreneurs are eager to use the rapidly emerging social networks and blogging tools to get closer to their customers, but first they need to develop a business strategy, according to members of a high-profile panel in a recent discussion at the MIT Enterprise Forum of the Northwest. Panelists included representatives of Technorati, Facebook, and Wetpaint, who offered the following suggestions for best using Web 2.0 techniques.

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Video: KPI Wiki – Build a Tower of Babel with common language

A cool vid from SAP on how to build a modern-day Tower of Babel. With both feet firmly rooted in common language and understanding, people from all across the globe can now participate in defining something they need–key performance indicators, or KPI’s for short.

KPI Wiki from SAP will help small and medium businesses to do business with common understanding of their business performance.

Watch this awesome vid to learn how to get started:

Podcast: The economics of Web 2.0

Unlike the field of dreams of the old days of the Web, building an attractive and useful site is no guarantee that it will foster a community. Communities grow organically. 

In this podcast Cliff Saran interviews Don Tapscott, author of Wikinomics – How Mass Collaboration Changes Everything. Don believes businesses can learn a lot from the growth of web communities like Flickr and peer collaboration such as open source development.

http://computerweekly.podomatic.com/enclosure/2007-06-04T03_10_16-07_00.mp3

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