Fresh and Direct Is the Way to Go!

From online retailing of fresh goods to delivering business insight as it happens in real time, the best approach to business is getting ’em delivered Fresh and Direct! When I deliver a speech on the future of business, I always point out the fact that it’s about doing business in real time. And one of the…

Hello, All-for-One World!

We are moving from the Internet of Things to the Unit of One. Apple released the first iPod on October 23, 2001, some nine months after iTunes was released. This is a significant moment in the history of music industry and has forever changed the way we enjoy music. In the “One-for-All” World In the old days when…

Marketing mantra acc. to Dr. Philip Kotler

CCDVTP “Create, Communicate and Deliver Value to a Target market at a Profit.” Marketing begins with the customer. And the mantra above is all about customers and the value that they feel from their experience with your brand. Create value for customer This is about product management. You have to come up with a product…