Marketing mantra acc. to Dr. Philip Kotler

CCDVTP “Create, Communicate and Deliver Value to a Target market at a Profit.” Marketing begins with the customer. And the mantra above is all about customers and the value that they feel from their experience with your brand. Create value for customer This is about product management. You have to come up with a product…

Learnings from Playlist

When I look back on decades of technology evolution, I keep bumping on the concept called “playlist.” This short video clip (taken from my laptop in the office, which explains why the low res ^^) shows you how music has moved from: (a) compact discs (packaged products) to (b) tracks (divided into components) to (c)…

Lifesaver: clean water, one bottle at a time

Too much of the world lacks access to clean drinking water. Engineer Michael Pritchard did something about it — inventing the portable Lifesaver filter, which can make the most revolting water drinkable in seconds. An amazing demo from TEDGlobal 2009. With cutting-edge nanotech, Michael Pritchard’s Lifesaver water-purification bottle could revolutionize water-delivery systems in disaster-stricken areas…