What does it take to deliver a great speech? Well, first and foremost, you’ve got to come up with an “elevator pitch.” Let me tell you why.
Let’s say you’re going to deliver a speech at a five-star hotel with a world-renowned golf course. You meet one of the audience in the elevator. He looks at your name tag and asks,
“Hello, Mr. Speaker. Give me one reason why I have to listen to what you have to say, instead of going out for rounding at this fancy golf course?”
Your answer will determine the golfer’s chance of listening to your speech. That’s what I mean by “elevator pitch”–a simple summary of what you have to say and what’s more, why the audience have to listen to you in the first place. The answer should clearly show what’s in it for the audience.
So, next time you prepare for a speech, forget PowerPoint and focus on your elevator pitch and storyline. You’ll see the difference!