Check this keynote presentation by Idris Mootee, author, speaker and New Venture Strategy Advisor, on 10 Lessons of Innovation: Experience from the field.
Lesson #1: A big part of innovation is about selling, not just inventing.
Lesson #3: Creativity is not innovation. Innovation is built upon creative assets.
Lesson #5: Innovation occurs at the intersection of previously unconnected and unrelated planes of thought.
As Peter F. Drucker, the management guru, once put it succinctly, it takes entrepreneurship to take advange of innovation and innovative opportunities.