10 Lessons of Innovation – Idris Mootee Keynote

Check this keynote presentation by Idris Mootee, author, speaker and New Venture Strategy Advisor, on 10 Lessons of Innovation: Experience from the field.

Lesson #1: A big part of innovation is about selling, not just inventing. 

Lesson #3: Creativity is not innovation. Innovation is built upon creative assets.

Lesson #5: Innovation occurs at the intersection of previously unconnected and unrelated planes of thought.

As Peter F. Drucker, the management guru, once put it succinctly, it takes entrepreneurship to take advange of innovation and innovative opportunities.


2 Comments Add yours

  1. JC says:

    This is really good advive, Wish there is a podcast. I am sure there are good stories and lessons from the author. Is yhe author Idris Mootee a VC or a Professor? Good piece. JC

  2. lovelyauer says:

    Hello JC,

    Idris Mootee is a Senior Vice President, Strategy and Innovation at Blast Radius, a global Customer Experience Innovation firm with clients that include Nike, Starbucks, Nintendo, Intrawest and BMW.

    If you’re interested to know more about him and his ideas, visit his personal blog at the following URL: http://mootee.typepad.com/

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