The Art of the Executive Summary

If your sales process involves proposals, you must be able to write a winning executive summary. If it’s lame, the proposal goes unread; if it’s hot, readers will think “YES!” before they get to the end of the page. Here’s exactly how to write an executive summary that closes business quickly.

Paragraph 1. Define the problem, need or goal.
Paragraph 2. Define the expected outcome.
Additional Paragraphs. Define the solution.
Final Paragraph: Call to Action.

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